In late August, Capital Lumber had no website and no way to measure digital performance. Their first After Focus landing page instantly became 100% of their online traffic, delivered a ~20% conversion rate, and produced their first 500 unique visitors in a single month. Because most of their orders begin as quick “Do you have this in stock?” phone calls, we deployed CallRail to track, qualify, and verify every lead—giving Capital Lumber the ability to match real sales with Google’s conversion data and confirm ROI with absolute clarity.

Today, paid search still accounts for over 20% of their inbound traffic while Instagram contributes almost none. And their new 21-page website is now skyrocketing in organic search visibility, ranking among the top results against 30-year local competitors generating hundreds of millions in revenue, including Franklin Building Supply and Boise Cascade—along with national billion-dollar corporations like Lowe’s and Home Depot for high-value keywords such as “Boise lumber yard.”

A local supplier outperforming industry giants in under 60 days—powered by engineered analytics and conversion-first design.