Privacy Policy

Effective Date: [6/23/25]

After Focus ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website [after-focus.com] (the “Site”), contact us, or use our services.

Privacy Policy

1. Information We Collect

We collect the following types of data:

  • Personal Information: Name, email address, company name, and marketing budget via contact forms or booking tools.

  • Usage Data: Pages visited, session duration, click behavior, and interactions via analytics tools.

  • Device & Technical Info: IP address, browser type, operating system, and screen resolution.

2. How We Collect Data

We collect data through:

  • Google Analytics 4 (GA4): Tracks user behavior and site traffic.

  • Google Ads Conversion Tracking: Measures ad performance and conversion events.

  • Google Tag Manager (GTM): Manages and deploys marketing and analytics tags.

  • Meta Business Suite (Meta Pixel): Tracks ad performance and enables retargeting.

  • Hotjar: Records anonymized heatmaps, click patterns, scroll behavior, and sessions.

  • Cal.com: Collects booking info and stores submitted user data for scheduled calls.

  • Cookies & Tracking Technologies: Used to enhance your experience and analyze performance.

3. Why We Collect Your Data

We use your data to:

  • Improve website experience and functionality

  • Optimize ad performance across Google, Meta, and TikTok

  • Track conversions and engagement for marketing campaigns

  • Communicate with users who submit forms or book calls

  • Personalize content and retarget users on advertising platforms

  • Generate internal performance insights (not shared publicly)

4. Sharing & Disclosure

We do not sell your personal data. We may share it with:

  • Trusted third-party platforms (Google, Meta, Hotjar, Cal.com) strictly for analytics, performance tracking, and booking functionality

  • Legal authorities, if required by law or to enforce legal agreements

5. Cookie Policy

We use cookies for analytics, advertising, and site functionality.
By using our site, you consent to the placement of cookies unless you disable them in your browser.

Types of cookies used:

  • Essential cookies (site performance)

  • Analytics cookies (GA4, Hotjar)

  • Advertising cookies (Google Ads, Meta Pixel)

6. Data Security

We follow industry-standard security practices and only integrate with trusted platforms. However, no system is 100% secure. Use the site at your own discretion.

7. Your Rights

Depending on your location, you may:

  • Request access to or deletion of your personal data

  • Opt-out of tracking or targeted ads via browser settings or platform preferences

  • Contact us directly for privacy inquiries

8. Contact

📧 nick@after-focus.com
🌐 https://after-focus.com